Email Design Services

Our email template design services are a natural extension of our web design and development skills.

Not only are the technologies used very similar but there is normally a requirement for your emails to follow the theme of your website design.

Designing and building email templates is a very particular skill, however - not only do we take account of general good design practice but we are also very aware of the particular ways in which HTML emails should be built to ensure that they can be read on a wide range of platforms - not only well-known email programs (such as Outlook or Thunderbird) running on any environment (Windows, Mac, Linux, etc.) but also the popular web-based applications, such as Hotmail and Gmail. All of these display email differently. Furthermore, of course, we need to take into account the different ways in which an email can appear across a range of devices - from SmartPhones through tablets and PCs.

We also take into account the fact that most modern email programs do not download images unless asked to by the operator. This means that we need to be conscious of how the email will look without it's rich content.

Case Study

We have prepared a case study showing how one of our customers,, have used this facility to create an easy-to-use monthly email template containing special offers for their customers.

Click here to view the Tools-Warehouse Case Study.

axis diplomat & Email Templates

One area where we can offer a unique benefit is to customers with the axis diplomat back office software, especially when linked to an axis vMerchant website.

axis diplomat has the ability to send emails to all or a selected range of customers (this is especially powerful when used with Gap Analysis) and can download it's email template from your website.

axis vMerchant has the ability to pre-populate an email template with information from your stock ledger (such as showing those items currently flagged as Special Offer, their pricing, descriptions and images) so, together, this gives you the ability to send out product-related emails without ever needing modify the email template!

How Does It Work In Practice?

The actual process involved may vary - for example, if you want to use Gap Analysis or Campaign Management to be more sophisticated in who you target - but here is a simple scenario:

  1. Your email template is configured to show all stock items in your axis diplomat system flagged as "Featured Item". Using axis diplomat's Stock Ledger, you make sure that the Featured Items correctly identify the products you want to feature in your email.
  2. Using axis vMerchant's CMS, you update the Introductory paragraph of text used in the email template.
  3. You use axis diplomat's Send Emailshot program as follows:

In the initial dialogue (see above), you have the ability to either send to everyone or to a select range of customers (by customer group, for example).

In the final dialogue (shown above), you specify basic details about the emails to be sent (such as the from address and the subject). You can then specify the web address of the email template that we have built for you as the "Import filename" address, rather than pointing to a HTML template on your local drive.

You can then sit back and watch your emails being sent to all of your customers, without any need to go anywhere need HTML or any special web editing tools!

Call Back
This site uses cookies. By continuing to access this site you are accepting the use of cookies by this site.
Read more about cookies...

Cookies are small text files stored on your device when you access most websites on the internet.

This Website uses cookies in order to make the Website easier to use, to support the provision of information and functionality to you, as well as to provide us with information about how the Website is used so that we can make sure it is as up to date, relevant and error free as far as we can. Further information about the types of cookies that are used on this Website is set out in the box below.

By using this Website you agree to our use of cookies. You can choose to restrict or block cookies set on the Website through your browser settings at any time. For more information about how to do this, and about cookies in general, you can visit Please note that certain cookies may be set as soon as you visit the Website, but you can remove them using your browser settings.

However, please be aware that restricting or blocking cookies set on the Website may impact the functionality or performance of the Website, or prevent you from using certain services provided through the Website. It will also affect our ability to update the Website to cater for user preferences and improve performance.

We don’t sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to law enforcement agencies).

We may sometimes embed content from 3rd party websites such as YouTube. As a result, when you visit a page containing such content, you may be presented with cookies from these websites. We do not control the dissemination of these cookies and you should check the relevant third party's website for more information.

Cookies We Use

Cookie Description
CookieConfirm The presence of this cookie is used to remember the fact that you have confirmed that you are happy to accept cookies
ASPSESSIONIDxxxxxxxx This is a Session Cookie (session cookies are temporary and are erased when you close your browser). It identifies you from one page to the next and is used, for example, to keep track of your logged-in status.
UserID, account, password These cookies are used to remember your login credentials for when you next visit our website. They are only created if you choose the “Remember Me” option on the login page.
_utma, _utmb, _utmc, _utmz These are cookies created by Google Analytics and are used to provide us information on which web pages are the most popular, and the most popular search terms used by visitors arriving at our site.