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From creating a simple new logo for a new online trading identity to a full corporate rebrand, we are able to undertake the entire project from beginning to end.

Basic Logo Design

The most common application for our Basic Logo Design service is when launching a website with a new and different trading identity.

A typical example is a Wholesale/Distribution business that would like to launch a retail website but with separate branding to avoid conflict with existing trade account customers.

The logo will usually be designed for digital use only - on your website, emails and PDFs; printed use is usually restricted to sales documentation such as Delivery Notes and Invoices.

Corporate Branding

A complete Corporate Branding Project follows similar lines to a Basic Logo Design Project and will usually begin with the logo design.

A Corporate Branding Project, however, goes further and covers print design (such as stationery) and the development of a Style Guide, defining the use of the brand throughout an organisation.

Often, the goal of this type of project is to re-brand an existing company identity - usually to simply replace an ageing or dated corporate look.

On occasion, however, businesses that have traded successfully for many years without an identity of their own (perhaps trading under the identity of the producer of the products they sell) find that the demands of a changing market mean that they now need their own unique identity.

Your Corporate Branding says much more about your business then simply helping to identify it on websites and business cards - a successful brand identity will instantly tell people what you do, whether you offer premium or economy services, whether you are a dynamic young company or a long-established company with a heritage and much more. This can only be achieved with an in-depth understanding of the subliminal messages conveyed by colour, shape and font.

From the original brief, our designer will present several different concepts for further discussion.

Based on feedback to the initial concepts, the branding is refined further and variations are explored to show, for example, how the branding can be used in a monochrome situation.

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