Basic Logo Design
The most common application for our Basic Logo Design service is when launching a website with a new and different trading identity.
A typical example is a Wholesale/Distribution business that would like to launch a retail website but with separate branding to avoid conflict with existing trade account customers.
The logo will usually be designed for digital use only - on your website, emails and PDFs; printed use is usually restricted to sales documentation such as Delivery Notes and Invoices.
Corporate Branding
A complete Corporate Branding Project follows similar lines to a Basic Logo Design Project and will usually begin with the logo design.
A Corporate Branding Project, however, goes further and covers print design (such as stationery) and the development of a Style Guide, defining the use of the brand throughout an organisation.
Often, the goal of this type of project is to re-brand an existing company identity - usually to simply replace an ageing or dated corporate look.
On occasion, however, businesses that have traded successfully for many years without an identity of their own (perhaps trading under the identity of the producer of the products they sell) find that the demands of a changing market mean that they now need their own unique identity.
