How axisfirst is responding to COVID-19 - Click for More Information. Last Updated 19/06/2020 11:25

Branding

From creating a simple new logo for a new online trading identity to a full corporate rebrand, we are able to undertake the entire project from beginning to end.

Basic Logo Design

The most common application for our Basic Logo Design service is when launching a website with a new and different trading identity.

A typical example is a Wholesale/Distribution business that would like to launch a retail website but with separate branding to avoid conflict with existing trade account customers.

The logo will usually be designed for digital use only - on your website, emails and PDFs; printed use is usually restricted to sales documentation such as Delivery Notes and Invoices.

Corporate Branding

A complete Corporate Branding Project follows similar lines to a Basic Logo Design Project and will usually begin with the logo design.

A Corporate Branding Project, however, goes further and covers print design (such as stationery) and the development of a Style Guide, defining the use of the brand throughout an organisation.

Often, the goal of this type of project is to re-brand an existing company identity - usually to simply replace an ageing or dated corporate look.

On occasion, however, businesses that have traded successfully for many years without an identity of their own (perhaps trading under the identity of the producer of the products they sell) find that the demands of a changing market mean that they now need their own unique identity.

Your Corporate Branding says much more about your business then simply helping to identify it on websites and business cards - a successful brand identity will instantly tell people what you do, whether you offer premium or economy services, whether you are a dynamic young company or a long-established company with a heritage and much more. This can only be achieved with an in-depth understanding of the subliminal messages conveyed by colour, shape and font.

From the original brief, our designer will present several different concepts for further discussion.

Based on feedback to the initial concepts, the branding is refined further and variations are explored to show, for example, how the branding can be used in a monochrome situation.

Call Back
This site uses cookies. By continuing to access this site you are accepting the use of cookies by this site.
Read more about cookies...
OK

Cookies are small text files stored on your device when you access most websites on the internet.

This Website uses cookies in order to make the Website easier to use, to support the provision of information and functionality to you, as well as to provide us with information about how the Website is used so that we can make sure it is as up to date, relevant and error free as far as we can. Further information about the types of cookies that are used on this Website is set out in the box below.

By using this Website you agree to our use of cookies. You can choose to restrict or block cookies set on the Website through your browser settings at any time. For more information about how to do this, and about cookies in general, you can visit www.allaboutcookies.org. Please note that certain cookies may be set as soon as you visit the Website, but you can remove them using your browser settings.

However, please be aware that restricting or blocking cookies set on the Website may impact the functionality or performance of the Website, or prevent you from using certain services provided through the Website. It will also affect our ability to update the Website to cater for user preferences and improve performance.

We don’t sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to law enforcement agencies).

We may sometimes embed content from 3rd party websites such as YouTube. As a result, when you visit a page containing such content, you may be presented with cookies from these websites. We do not control the dissemination of these cookies and you should check the relevant third party's website for more information.

Cookies We Use

Cookie Description
CookieConfirm The presence of this cookie is used to remember the fact that you have confirmed that you are happy to accept cookies
ASPSESSIONIDxxxxxxxx This is a Session Cookie (session cookies are temporary and are erased when you close your browser). It identifies you from one page to the next and is used, for example, to keep track of your logged-in status.
UserID, account, password These cookies are used to remember your login credentials for when you next visit our website. They are only created if you choose the “Remember Me” option on the login page.
_utma, _utmb, _utmc, _utmz These are cookies created by Google Analytics and are used to provide us information on which web pages are the most popular, and the most popular search terms used by visitors arriving at our site.