Recent axis vMerchant Developments Focused on GDPR

Listed below are some of the key enhancements that have been recently added to axis vMerchant to improve our client's ability to manage communications with their customers within the scope of the General Data Protection Regulation..

Contact Preferences and Permissions

Release Date: 18/05/2018

Giving users control over the ways in which you contact them is one of the underlying principles of the General Data Protection Regulation ("GDPR").

If you regularly market to your customers using a variety of methods (such as email, post and phone) axis diplomat now allows you to maintain, for each contact, which methods they are prepared to accept and their preferred option.

You can give visitors to your website control over these preferences

You can also decide which preferences you offer to your customers;

Multiple Mailing List Subscriptions

Release Date: 17/05/2018

If you produce a number of separate regular marketing newsletters, axis vMerchant now allows your customers to choose which newsletters they subscribe to. Giving users more control over the marketing communictions that they receive from you is one of the underlying principles of the General Data Protection Regulation (GDPR).

Each type of newsletter should be configured as a campaign. Those campaigns are then marked as "Published". Your website can then offer users the option of opting in and out of each published campaign. These subscriptions are then synchronised back into your axis diplomat system as campaign memberships.

Marking a Campaign as Published

Updating Newsletter Subscriptions via an axis vMerchant website

Double Opt-In

Release Date: 16/05/2018

The eBusiness Mailing Lists module, used in conjunction with axis vMerchant-based websites, now supports double opt-in.

Using a double opt-in is considered best practice, especially in light of the General Data Protection Regulation (GDPR), as it helps ensure that the email addresses supplied via your Newsletter Sign-Up page are genuine and that those subscribing have definitely provided consent.

With double opt-in, anyone supplying their email address to your newsletter subscription page is sent an email with a confirmation link. Only when they click that link are they actually added to your mailing list.

Configuration is very simple - just tick the box on the Mailing List tab of Maintain Sites and supply a CMS entry to hold the body of the confirmation email.

For those with bespoke websites, the only website change required is to create the confirmation page - for those with template-based websites, this page is already in place.

Call Back
This site uses cookies. By continuing to access this site you are accepting the use of cookies by this site.
Read more about cookies...

Cookies are small text files stored on your device when you access most websites on the internet.

This Website uses cookies in order to make the Website easier to use, to support the provision of information and functionality to you, as well as to provide us with information about how the Website is used so that we can make sure it is as up to date, relevant and error free as far as we can. Further information about the types of cookies that are used on this Website is set out in the box below.

By using this Website you agree to our use of cookies. You can choose to restrict or block cookies set on the Website through your browser settings at any time. For more information about how to do this, and about cookies in general, you can visit Please note that certain cookies may be set as soon as you visit the Website, but you can remove them using your browser settings.

However, please be aware that restricting or blocking cookies set on the Website may impact the functionality or performance of the Website, or prevent you from using certain services provided through the Website. It will also affect our ability to update the Website to cater for user preferences and improve performance.

We don’t sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to law enforcement agencies).

We may sometimes embed content from 3rd party websites such as YouTube. As a result, when you visit a page containing such content, you may be presented with cookies from these websites. We do not control the dissemination of these cookies and you should check the relevant third party's website for more information.

Cookies We Use

Cookie Description
CookieConfirm The presence of this cookie is used to remember the fact that you have confirmed that you are happy to accept cookies
ASPSESSIONIDxxxxxxxx This is a Session Cookie (session cookies are temporary and are erased when you close your browser). It identifies you from one page to the next and is used, for example, to keep track of your logged-in status.
UserID, account, password These cookies are used to remember your login credentials for when you next visit our website. They are only created if you choose the “Remember Me” option on the login page.
_utma, _utmb, _utmc, _utmz These are cookies created by Google Analytics and are used to provide us information on which web pages are the most popular, and the most popular search terms used by visitors arriving at our site.