Google Universal Analytics End of Life

Are you still using Google Universal Analytics to monitor your website activity?

Google are again contacting their Analytics users, saying:

On July 1, 2024, Google Analytics 4 properties will have fully replaced Universal Analytics properties, as previously announced. From that date, Google will begin turning off all Universal Analytics services and Universal Analytics APIs, which means Universal Analytics properties will be inaccessible through the Google Analytics front-end and APIs. 

If you have not migrated from Google's Universal Analytics to Google Analytics 4, you should do so now.

If you are unsure, this Google Help Center document can help you identify, from within the Google Analytics dashboard, which form of Google Analytics are in use on your site:

https://support.google.com/analytics/answer/11583832?hl=en