Deadline Approaching for Google Analytics Changes

It is now more than a year since Google announced that Universal Analytics is end-of-life and will stop processing new data from 1st July 2023. We covered this in a news article in April 2022, Google Analytics is Changing.

The replacement, Google Analytics 4, was released in 2020 to introduce a number of new enhancements.

Back in Aril 2022, the deadline seemed a long way off but we would like to take the opportunity to remind our customers that, if they are using Google Analytics via the older Universal Analytics framework, they now only have three months in which to migrate their analytics over to Google Analytics 4 ("GA4").

Discover more: https://support.google.com/analytics/answer/10089681