axis diplomat 2006 for Mail Order Companies

Mail Order companies, or Multi-Channel Retailers, have particular requirements which are separate to, or in addition to, the requirements of a wholesale or distribution company.

Multi-Channel Retailers will almost certainly find that the bulk of their orders are paid by credit/debit cards and the built-in support for card payment or authorisation using Protx means that payment processing is both simple and slick, whether in a telesales/call centre environment or online using an AXIS VMerchant eCommerce web site.

Also aimed at increasing efficiency and accuracy in the call centre, the axis diplomat 2006 system is designed to make it quick and easy to create new customer records by interfacing to the Royal Mail's Postcode Database (PAF) via PostcodeAnywhere. axis diplomat 2006 has also been optimised to handle the much larger numbers of customers dealt with by the typical multi-channel retailer, with a number of companies having literally hundreds of thousands of customers on file.

Sales & Marketing techniques for Multi-Channel Retailers can become quite sophisticated with the use of the Campaign Management module in conjunction with the standard facilities for Gap Analysis and Email generation. Use Gap Analysis, for example, to identify groups of customers that buy one range of products but not another and generate targeted marketing using the facilities within axis diplomat 2006 to manage the marketing campaign(s) to send bulk email, generate mail merge files for paper mailings or label printing, manage a telesales campaign or, in conjunction with suitable fax software, fax shots.